The winner for the week we were nominated for was the video I thought was LEAST likely to win. It was incomprehensible and poorly shot. I couldn't even make it through the whole thing without having to scrub my brain of annoyance.
Yes, the entertainment industry is a totally ridiculous beast. Of course, by supporting crap like this, they make sure that their media stays on top, and the internet remains a haven for cellphone cameras, lip syncing and prank videos.